The Trade Advisor Certification Series is a webinar series designed for the Advisors of the Small Business Development Center (SBDC) network in Arizona, Arkansas, Louisiana, New Mexico, Oklahoma, and Texas who are beginning to assist clients in international trade activities. in partnership with the International Trade Center San Antonio, will help SBDC Advisors develop their international trade advising skills.  Whether you have questions regarding advising or training programs, this webinar series will provide the information and resources needed to engage in international trade assistance. 

The completion of all five modules, including assigned casework and a final case study to be reviewed by and International Trade Center Staff, will grant attendees a Trade Advisor Certificate.  This SBDCGlobal Trade Advisor Certificate is valid for 2 years. In order to maintain the SBDCGlobal Trade Advisor Certification, an additional 8 hours of international professional development would be necessary and a best practice report would also need to be submitted. Participants would be given 2 years from the date on their certificate to complete such submissions


- Presented by Staff of the International Trade Center, San Antonio


*Dates and Topics Subject to Change 

*Only available to SBDC Business Advisors



Webinar Dates and Topics:


February 24, 2016 - Module 1: How to Attract Clients with International Expansion Potential
     - Finding small businesses interested in expanding internationally;
     - Attracting clients already involved in international business;
     - Understanding international business development processes to locate, contact, & assist SBDC clients;
     - Incorporating international business development practices into your SBDC.



March 2, 2016 - Module 2: Structuring the International Trade Advising Engagement
     - Defining client segments & understanding their needs;
     - Developing & optimizing International Trade Center SBDC advising services;
     - Creating a consistent, reliable, & practiced advising model;
     - Organizing the advising project;
     - Discussion of best practices to interact with potential international trade clients;



March 9, 2016 - Module 3: International Trade Market Research & Data Analysis
     - A review of client segments & their needs;
     - International trade market research resources;
     - Understanding international trade research;
     - Optimizing University host resources.



March 23, 2016 - Module 4: International Trade Market Research Examples & Case Studies
- Review of international trade market research resources;
- Detailed examples of how international trade research can be completed;
- Sample case studies completed by market researchers.


March 30, 2016 - Module 5: Presenting the Results, Client Follow-Up and Retention
     - How to explain project & market research results;
     - Helping international small businesses act upon research results to create economic impact;
     - A review of best practices in formatting, packaging, & delivering project results;
     - Motivating clients while creating customer loyalty.



April 22, 2016 - Completion of Export Case Study
     - Case study to be reviewed by & International Trade Center San Antonio Staff.
Program sponsored by: